#15: DTC Series: Trap Golf

Written By Dan Ferreira

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This episode features Wayne Birch Jr., Co-founder and Co-owner of Trap Golf (trapgolf.com). Trap Golf makes apparel that reflects the intersection of golf, art and hip-hop.

Listen to the episode to see how Wayne (who is a caddie on the PGA Tour) has used his unique background to bring legitimacy to a brand that's growing the game of golf and the tactics he's using to help it grow.

In this episode Wayne talks about:

  • how the brand came about

  • the social mission of Trap Golf

  • positioning the brand

  • using social media to drive engagement

Dan Ferreira
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#16: DTC Series: Trap Golf
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#14: PGA Show Panel